MoGo Rolls out 2 New and easy casual pass options

06/03/2020
 Since 2017, we have heard from so many of our riders that the $8 Daily pass (with unlimited 30-minute trips and $4 per trip that exceeds 30 minutes) is confusing and has left many people unhappy. In an effort to address those concerns, we are changing our pricing for the entire system, both in our expansion communities as well as in our current service area. On Thursday, the $8 Daily pass will go away and be replaced with two easy options for casual riders: 

 

 

 

 

 

 

 

 

 

 

 

 

Pay As You Go: $1 to unlock a bike, plus $0.25 per minute. Perfect for short, on-the-go, or single-use trips.

Pay As You Go allows you to pay only for the minutes you use. Pay $1 to unlock a bike, plus $0.25 for each minute of ride time until the bike is securely locked in any MoGo station. Pay As You Go passes must be purchased with a debit or credit card at any touch screen kiosk or on your smartphone using Transit.

 

 

 

 

 

 

 

 

 

 

 

 

Prepaid: $18 for two hours of ride time. Ideal for exercise, recreational trips, and sight-seeing.

The Prepaid Pass provides 2 hours of ride time that can be broken up into several trips or used all at once. Unused minutes do not expire. For trips that extend beyond the prepaid two-hour ride time, users pay $0.25 for each additional minute until the bike is securely locked in any MoGo station. Prepaid passes must be purchased with a debit or credit card at any touch screen kiosk or on your smartphone using Transit.

 

 

While it may seem that we are increasing prices for casual users, our new pricing actually saves money. For example: let’s say you wanted to check out a bike and take it for a leisurely ride for 2 hours without checking it back in. Under our current Daily pass, you would pay $20 for those 2 hours ($8 for the pass, plus $12 for three, 30-minute increments over the free 30-minute period). Under the new Prepaid pass, you’d only pay $18 for those same 2 hours, with no overage fees.  Another example: let’s say you don’t need access to the bike all day, but simply wanted to take a quick, 10-minute trip. Under the Daily pass, you would pay $8 for that trip. With the Pay As You Go option, you’d only pay $3.50 ($1 unlock plus $2.50 for the 10-minute ride). Not only will the new passes save people money, but we believe they will be easier to understand for more people.
These new options will make it easier for people to ride, and make pricing less confusing. We love our riders and are excited to provide these new, friendlier options! 
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