Living Lab Project

In January 2021, the Better Bike Share Partnership (BBSP) awarded MoGo a 2.5 year Living Lab grant that (1) seeks to understand the barriers that exist between connecting bike share and bus transit trips (and visa versa) and (2) to develop solutions that would make this connection easier and more user-friendly.

 

This grant project developed out of a 2018 pilot between DDOT and MoGo in which individuals who purchased a weekly, bi-weekly, or monthly DDOT pass also received a free 30-days of MoGo, called the DDOTxMoGo Pass. Those who redeemed the pass rode more than average and the majority of all trips started or ended near stations adjacent to bus stops such as Rosa Parks Transit Center or Woodward & Peterboro. However, there was also a large amount of people who received a free DDOTxMoGo pass that chose not to activate it.

 

MoGo is working with a number of partners, including Wayne State University, DDOT, SMART, the City of Detroit's Office of Mobility Innovation (OMI), Transit app, and the New Urban Mobility Alliance (NUMO) to analyze existing data, collect user/rider feedback, and build solutions that will better connect MoGo with bus transit in Metro Detroit.

KEEP IN TOUCH WITH US

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We want to hear from you! To keep up with informational sessions, community meetings, survey opportunities, and focus groups, enter your email address here. You can also text MoGo to (313) 474-6112.

 

Have questions for us? Send us an email at livinglab@mogodetroit.org!

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Keep up to date on the news of the project using the links below: