MoGo, Detroit’s premier non-profit bikeshare organization, is thrilled to announce a new partnership with the Charles H. Wright Museum of African American History. This exciting collaboration aims to promote cultural engagement, encourage sustainable transportation, and enhance the accessibility of Detroit’s rich historical and cultural heritage.
“We have incredible institutions in Detroit, and The Wright is an exceptional example of world-leading education,” said Adriel Thornton, MoGo’s Executive Director. “Through this partnership with the Charles H. Wright Museum, we are not only creating a new opportunity to promote the benefits of biking; we are also supporting the important mission of exploring and celebrating the rich cultural legacy of African Americans.”
Through this innovative collaboration, MoGo and the Charles H. Wright Museum will create a unique, bike-friendly experience for visitors exploring the museum’s extensive collections and exhibits.
The partnership will be centered around benefits to members through MoGo’s addition to The Wright Museum’s member Black Card. MoGo will offer 25% off Annual Passes and 50% off Monthly Passes, providing bikeable access to the museum, in addition to the various benefits that MoGo members receive. Most significantly, MoGo will work with The Wright to develop and lead a bike ride focused on fostering a deeper understanding of Black History in Detroit, while promoting healthy, eco-friendly transportation options.
“We are excited to partner with MoGo to enhance our community’s engagement with Detroit’s rich history while promoting sustainable transportation,” said Cedric Scott, Director of Corporate Partnerships and Member Services at The Wright Museum. “This collaboration aligns perfectly with our mission to make cultural experiences more accessible and impactful for everyone.”
This partnership marks a new chapter in the shared vision of MoGo and the Charles H. Wright Museum to foster a more connected, informed, and sustainable Detroit.
For more information about the partnership, upcoming events, and special offers, please visit MoGo’s website and Charles H. Wright Museum of African American History’s website.
About the Charles H. Wright Museum of African American History:
The Charles H. Wright Museum of African American History in Detroit is a leading institution dedicated to preserving and celebrating African American culture and history. Founded in 1965, it features extensive collections, exhibits, and educational programs that highlight the contributions and legacy of African Americans. As one of the largest museums of its kind, it plays a crucial role in educating and inspiring visitors from around the world.
Metro Detroit’s non-profit bikeshare organization becomes one of the first ten cities in the world to adopt pass-purchasing new technology.
MoGo, Metro Detroit’s non-profit bikeshare organization, and a leader in the micromobility industry, is excited to announce its launch of TabClix, a new technology that will allow MoGo users to unlock a bike without the need for an app.
The new technology will allow riders to visit MoGoDetroit.org in order to create their account, make a payment, and check out their bike all in the same place. This technology will reduce – and eventually eliminate – the need for current pass-purchasing technology such as station kiosks and apps, though both options will continue to be available. It also allows users who may have limited data plans to access the system without having to download an app, creating a more equitable way for users to get a bike. MoGo is among the first cities in the world to use this technology.
“There are a variety of reasons why we chose to pursue this now, chief among them being that this technology supports our mission of being an accessible and equitable transportation system,” said Adriel Thornton, MoGo’s executive director. “Designating our website as a one-stop-shop – rather than centering ourselves in an app – lowers the barrier to entry, improves the process from customer acquisition to unlocking a bike, and continues to position MoGo as a worldwide leader in micromobility.”
This game-changing technology aligns with MoGo’s vision of fostering sustainable mobility and promoting active lifestyles. By enabling riders to purchase passes effortlessly from any web browser and any device, MoGo is further revolutionizing the bikeshare experience for residents and visitors alike.
In addition to purchasing passes, the upgrade will allow members to track their usage, access real-time data about their membership and ride activity, and manage other aspects of their MoGo account with ease.
“I’m excited to have a more streamlined and personalized experience as a MoGo member,” said one MoGo user, an active MoGo user since 2019. “There’s a lot of value in being able to see some of the things I couldn’t see before, like a membership duration countdown and a ride log.”
Simplified access, device flexibility, and streamlined checkout are all expected to contribute to MoGo’s user growth through the rest of the 2023 warm-weather season, and boost rides even further in 2024. QR Code unlocking will also be made available as riders begin to adopt the technology.
In the coming months, MoGo also expects to follow through on a variety of expansions that have been announced in the past. Over 25 new e-bikes, new stations, and station relocations should all take place before the main ridership season concludes.
For more information or to try out this exciting new feature, visit MoGoDetroit.org.
About MoGo
With over 650 bikes located at 78 stations in metro Detroit, MoGo is a non-profit organization that strives to serve a wide range of people and needs. MoGo is made possible by generous support from its title sponsors, Henry Ford Health System and Health Alliance Plan (HAP), who have been partners in fostering healthy, vibrant, and active communities through bikeshare since 2017.
Monique – MoGo’s Program Manager – is a lifelong Detroiter and has been a MoGo enthusiast since it first arrived in Detroit neighborhoods. She brings her background in education, community involvement & love for technology to the Program Manager role to help make mobility equitable and sustainable to all in the Metro Detroit area.
Rob Libbey is the General Manager of the MoGo Detroit Bike Share system in Detroit and the surrounding metro area. Rob joined the Shift Transit team at the end of 2021 and has worked in a variety of operational roles, including Bike Mechanic, Operations Manager and now General Manager. As General Manager, he led the team in the installation of Detroit’s first electric e-bike charging stations, as well as the first fully solar powered solar e-charging station.
Money Over Fame Apparel is a clothing brand that was started by a 16-year-old in February of 2021. The mission of Money Over Fame Apparel is to provide limited, great-quality products at an affordable price. MoGo rides can use the code MOGO15 to get 15% off when they shop online at Money Over Fame!
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Money Over Fame Apparel
Closest Station: N/A
See the rest of our Rider Perks here!
Downtown Detroit Painting With a Twist offers live painting events accompanied by wine! Whether you’re looking to go out for a date night, a corporate team-building event, a Girls’ Night Out, or something else, there are options for everyone! Stop in and paint the Detroit skyline, a flower, or a variety of other things as you sip a drink and enjoy yourself. MoGo riders can use the code MOGOMEMBER to get $10 off their next visit to Painting With a Twist Downtown!
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Painting With a Twist
Closest Station: Capitol Park or Grand Circus Park
1420 Washington Blvd, Detroit, MI 48226
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Rebel Nell is a mission-driven jewelry company that puts people and products at its forefront as a social enterprise. By creating exceptional, high-quality jewelry made from repurposed materials from around the world, they use their profits to support programs that promote mental well-being, financial training, career education, and other wrap-around programs. MoGo riders can show their MoGo card, key fob, Transit app, or receipt to receive 10% off at any Rebel Nell location (excludes sale items)!
Rebel Nell
Closest Station:
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Located one block north of the origination of the 1967 Rebellion, The Congregation is a wonderful spot for any occasion, anytime. With delicious food, a wide selection of coffee, and an even wider selection of drinks to choose from, The Congregation is the perfect spot to start your day, ‘work from home‘, or end your day with a drink. With plenty of outdoor seating, The Congregation is a great place to be as the spring and summer get underway in Detroit! MoGo riders can show their MoGo card, key fob, Transit app, or receipt to receive 10% off at The Congregation (excludes bar and retail items)!
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The Congregation
Closest Station: Henry Ford Hospital (Grand Blvd)
9321 Rosa Parks Blvd, Detroit, MI 48206
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Located steps away from the state’s finest museums, minutes from the center of Midtown, and a MoGo or Q-Line ride away from Downtown, The Inn On Ferry Street is the perfect place to immerse yourself in Detroit and its history. Stay in one of four restored Victorian homes & carriage house that collectively comprise The Inn on Ferry Street. Designed to accommodate a visit for a weekend, conduct a business meeting, or rent an entire house for a special occasion, The Inn On Ferry Street sets the standard for elegant guest quarters and dedicated service. MoGo riders can use the code ‘MOGO’ at innonferrystreetdetroit.com to receive 10% off their stay.
Historical Fun Fact: East Ferry Avenue was developed in the late 1800s into an upper-class neighborhood. Eventually the homes collectively came under ownership by the Detroit Institute of Arts in the 1970s and remained so until the renovation in February 2000 where The Inn On Ferry Street began welcoming hotel guests.
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The Inn On Ferry Street
Closest Station: Woodward and Kirby
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Located in the heart of Midtown, F45 is specifically designed to provide a functional full-body workout while improving energy levels, strength, endurance, and more. With a team-oriented mentality, F45 helps each individual transform their lifestyle while encouraging growth and a no-ego attitude. Plus, you can burn up to 750+ calories per 45-minute session. MoGo riders can show their MoGo card, key fob, Transit app, or receipt (from that day’s ride) to get F45’s Foundation Membership rate at $180/month with no contract. This deal includes unlimited trainings and all Challenges. Free one week passes are also available to MoGo riders – call the F45 studio at 313-610-5788 to book your first class.
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F45 Training
Closest Station: Woodward and Peterboro
3150 Woodward Ave, Detroit, MI 48201
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